Every day we make choices. Coke or Pepsi?Save or spend?Stay or go?Whether mundane or life-altering, these choices define us and shape our lives.
Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture?Why do we sometimes choose against our best interests?How much control do we really have over what we choose?Sheena Iyengar's award-winning research reveals that the answers are surprising and profound.
In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.