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Design Is How It Works: How the Smartest Companies Turn Products into Icons
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Design Is How It Works: How the...

Design Is How It Works: How the...

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By Jay Greene, 2010

ISBN 1591843227

There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot.

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