By Clay Shirky, 2008

ISBN 9780143114949

A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill A handful of kite hobbyists scattered around the world find each other online and collaborate on the most radical improvement in kite design in decades. If you're questioning the point/utility of establishing a web/social-media platform for yourself or your business, Here Comes Everybody will convince you of the need to act and the benefits to be gained.

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