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              Going back to Google in never-ending quest to get a better grip on big data...
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              "If Edison had a needle to find in a haystack, he would proceed at once with the diligence of the bee to examine straw after straw until he found the object of his search...I was a sorry witness of... more
              "If Edison had a needle to find in a haystack, he would proceed at once with the diligence of the bee to examine straw after straw until he found the object of his search...I was a sorry witness of such things, knowing that a little theory and calculation would have saved him ninety per cent of his labor. -Nikola Tesla, 1931
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      Editing The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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