By Malcolm Gladwell, 2009

ISBN 0316075841

What is the difference between choking and panicking? Why are there dozens of varieties of mustard, but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Gladwell's fourth book comprises various contributions to the New Yorker and makes for an intriguing and often hilarious look at the hidden extraordinary. It presents nineteen brilliantly researched and provocative essays that exhibit the curiosity his readers love, each with a graceful narrative that leads to a thought-provoking analysis. The explorations here delve into subjects as varied as why some people choke while others panic; how changes meant to make a situation safer — like childproof lids on medicine — don't help because people often compensate with more reckless behavior; and the idea that genius is inextricably tied up with precocity.

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