Thursday, September 15, 2011
ENTERTAINMENT WEEKLY AND GETGLUE PARTNER FOR ULTIMATE FALL TV PROMOTION
Gap to Provide Exclusive Offers for Fans of EW.com’s Must-See Fall TV Shows
(New York, NY) Sept 15, 2011 - Entertainment Weekly, America’s leading consumer magazine in the entertainment category, today announced a new series of rewards in the next phase of their partnership with GetGlue, the leading social network for entertainment. Gap has signed on as the first major retail partner to promote their fall collection and appeal to fans of the Fall TV season with a viral in-store incentive. Entertainment Weekly’s website, EW.com, curated a list specifically for GetGlue on the Must-See Fall TV shows. Starting Sept 15th, readers who check-in to the featured shows via GetGlue will receive EW Fall TV Fan stickers. Once a user earns one of four stickers available (Walk-On, Sidekick, Star and Showrunner), they will learn how to receive a bonus reward of 40% off one regularly priced item at participating Gap stores. The coupon will also invite users to check-in to Gap on GetGlue to share the Gap offer on other social networks such as Facebook and Twitter.
As the first major retailer to partner on a joint program between EW and GetGlue, there will be Gap messaging on the EW Fall TV sticker pages as well as a Gap Custom Sticker Peel opportunity allowing users to virtually peel off the Gap logo sticker to reveal their EW Fall TV Fan sticker. The in-store discount will be valid in most Gap stores across the country.
“We’re thrilled to continue this innovative program with two great brands in Gap and GetGlue. EW’s partnership with GetGlue serves as the perfect vehicle for Gap to promote their fall collection and engage consumers in a meaningful way,” said Fran Hauser, the digital president for Time Inc's Style and Entertainment Group. “This is a great added incentive to our already passionate readers who want to engage in the online fall TV conversation.”
“Today’s partnership is a perfect example of what GetGlue is all about – connecting fans to the entertainment brands they love and offering them exclusive rewards, both online and off,” said Alex Iskold, CEO and Founder of GetGlue. “Gap and Entertainment Weekly are two brands that resonate with our users, and we couldn’t have asked for better partners for our first major retail partnership.”
Entertainment Weekly and GetGlue announced their first collaboration in March 2011 – which was the first publishing partnership for GetGlue and the first social check-in integration for Entertainment Weekly. The initial offering featured 3 stickers around the Must List and was viewed millions of times in the first three months.”
About Entertainment Weekly and EW.COM
Entertainment Weekly helps readers have fun. It is your all-access pass to Hollywood’s most creative minds and most fascinating stars. The print weekly was introduced by Time Inc. in 1990 and is America’s leading consumer magazine in the entertainment category, with a guaranteed circulation rate base of nearly 1.8 million and a combined audience of over 17 million loyal, engaged fans. It is a winner of four National Magazine Awards (two for General Excellence, one for Design and one for Special Interest) and in 2010 was named one of MIN’s Most Engaged Media Brands and received AdAge’s Media Vanguard Award for Best Magazine App with a Purpose. Entertainment Weekly is the first to know about the best (and worst) in entertainment and with sharp insight and a trusted voice, EW keeps readers plugged in to pop culture. This is where buzz begins.
Each day, EW.com publishes dozens of online-only articles, blog posts, videos, and photo galleries – plus a complete archive of Entertainment Weekly magazine. Over the last year EW.com has received more than a half dozen industry awards and nominations, including the EPpy award, MIN Best of the Web award, and the 2010 Ad Age Media Vanguard award for Best Magazine App with a Purpose for the ‘Must List’ App. In May 2010, the site set new records with 8.3 million uniques and 117mm pageviews, and in 2009 eclipsed 1 billion page views in a calendar year for the first time ever.
About GetGlue
GetGlue is a leading social network for entertainment, with 1.5 million users, 200 million data points and an 100 million daily reach through Facebook & Twitter. Users check-in and share what they are watching, listening to and reading with friends; get fresh recommendations and exclusive rewards from GetGlue partners
GetGlue is based in New York City and is currently working with more than 50 major entertainment companies. The company has received funding from Union Square Ventures, RRE Ventures, TimeWarner Investments and a number of prominent angel investors.
For more information visit http://getglue.com/about
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