GetGlue Guru Giveaways:

Whether you're marketing a book, releasing an album, or launching a movie, Guru Giveaways provide a way within GetGlue to reach, reward and empower influential fans.

The giveaways reach Gurus of related items on GetGlue, enabling you to identify and empower passionate individuals with the right interests. These specific individuals are motivated to check out information about your upcoming release and perform actions that help promote it.

By rewarding these Gurus with copies of - or tickets to - your upcoming release you further encourage these passionate and influential fans to spread positive buzz across their online networks.

You should run a Guru Giveaway today to help make your launch a success.

Who are these Gurus?

GetGlue identifies users that are especially passionate about specific books, movies, and music by awarding them the title of Guru. The Guru title is awarded to the individual who has the richest level of interaction for the given item. 

Each item can only have one Guru, so individuals need to work for the honor, and they have to be vigilant; other eager users can steal the title from them at any time. See the FAQ for additional Guru information.

The Guru Giveaways help you identify and reach specific Gurus - influential individuals who have already expressed a deep interest in related items.

How can Gurus promote things?

The Guru Giveaways make it easy for fans to promote your upcoming release. Influential individuals are motivated and empowered to spread positive word-of-mouth about your book, movie or album via the following:

Telling Friends: Individuals can share your new release with Facebook or Twitter friends with a single click. They can share it easily via email. And they can also promote it to their friends on GetGlue.

Grabbing a Widget: Fans can quickly grab a widget for their blog, website or Facebook page. The widget enables you to tap into the traffic of these sites, further promoting your new release. 

Promoting on Profile: By promoting your upcoming book, movie or album directly on their profile, influential individuals bring your release to the attention of their friends and subscribers on GetGlue.