Purple Squirrel Story Continued: even if it's obviously inedible. It is possible he has been chewing on a purple ink cartridge and then groomed that coloring into his fur."
But the squirrel's uniform color would seem to rule out the paint theory. Krish Pillai, a professor at Lock Haven University of Pennsylvania, commented on Accuweather.com that the squirrel's color should not be taken lightly:
This is not good at all. That color looks very much like Tyrian purple. It is a natural organobromide compound seen in molluscs and rarely found in land animals. The squirrel has too much bromide in its system possibly from all the bromide laced frack water it's been drinking. I would raise the alarm. This could mean bladder cancer for humans down the road.