This was the first Rolling Stones CD I bought. I think what attracted me to it was a combination of the name (since I'm also into Satanic heavy metal) and the acid-tripping, psychedelic colors.
The music's good, too. I hadn't read any reviews or anything about it to colour my opinion, as mostly it seems to be an unliked album, so I enjoyed it. Definitely a bit like the Beatles at their most psychedelic, but a bit harder, a bit dirtier and a bit more of the seedier side of life....