I've been obsessed with the Design Thinking movement over the last few years so this book was a no brainer. I enjoyed the second half of this book far more than the first - that's where the real meat is. The first half is good, but it feels a bit too much like marketing for IDEO. The case studies are good, there's just not much there. Lots more "how" and "why" once you cross the half way point. The "new social contract" section stuck out for me. This book is still great and it makes you think. Recommended.
