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Web 2.0 Books
Build your taste profile and get better suggestions. You've rated 0 of 18 books. Want more suggestions? Launch Quick Rate- Crush It!: Why NOW Is the Time to Cash In on Your Passion
By Gary Vaynerchuk, 2009
ISBN 0061914177
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary rapidly leveraged social media tools...
- What Would Google Do?
By Jeff Jarvis, 2009
ISBN 0061709719
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers...
- Wikinomics: How Mass Collaboration Changes Everything
By Don Tapscott, 2006
ISBN 1591841380
The word "wiki" means "quick" in Hawaiian, and here author and think tank CEO Tapscott (The Naked Corporation), along with research director Williams, paint in vibrant colors the quickly changing world of Internet togetherness, also known as mass or global collaboration, and what those changes mean...
- iCon Steve Jobs: The Greatest Second Act in the History of Business
By Jeffrey S. Young, 2006
ISBN 0471787841
iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs’s meteoric rise, and the devastating...
- Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
By Guy Kawasaki, 2000
ISBN 088730995X
Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.* Create Like a God *Turn conventional wisdom on its head-create revolutionary...
- The Long Tail : Why the Future of Business Is Selling Less of More
By Chris; McGehee, Sharon; La Motta, Jake Anderson, 2006
ISBN 184413850X
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising...
- Free: The Future of a Radical Price
By Chris Anderson, 2009
ISBN 1401322905
The New York Times bestselling author heralds the future of business in Free. In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before.
- Googled: The End of the World As We Know It
By Ken Auletta, 2009
ISBN 1594202354
A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the...
- Groundswell: Winning in a World Transformed by Social Technologies
By Charlene Li, 2008
ISBN 1422125009
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every...
- The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
By John Battelle, 2006
ISBN 1591841410
Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of...
- Microserfs
By Douglas Coupland, 1996
ISBN 0060987049
Narrated in the form of a Powerbook entry by Dan Underwood, a computer programmer for Microsoft, this state-of-the-art novel about life in the '90s follows the adventures of six code-crunching computer whizzes. Known as "microserfs," they spend upward of 16 hours a day "coding" (writing software)...
- Here Comes Everybody: The Power of Organizing Without Organizations
By Clay Shirky, 2008
ISBN 9780143114949
A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill A handful of kite hobbyists scattered around the...
- Everything Bad Is Good for You: How Today's Popular Culture Is Actually Making Us Smarter
By Steven Johnson, 2005
ISBN 1573223077
From the author of the New York Times bestseller Mind Wide Open comes a groundbreaking assessment of popular culture as it's never been considered before: through the lens of intelligence. The $10 billion video gaming industry is now the second-largest segment of the entertainment industry in...
- Founders at Work: Stories of Startups' Early Days
By Jessica Livingston, 2008
ISBN 1430210788
For would–be entrepreneurs, innovation managers or just anyone fascinated by the special chemistry and drive that created some of the best technology companies in the world, this book offers both wisdom and engaging insights—straight from the source.— Chris Anderson, editor–in–chief of...
- The Big Switch: Rewiring the World, from Edison to Google
By Nicholas Carr, 2009
ISBN 0393333949
"Future Shock for the Web-apps era.... Compulsively readable—for nontechies, too."—Fast Company Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a...
- Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0
By Sarah Lacy, 2008
ISBN 1592403824
No other recent chronicle delivers such intimate, behind- the scenes glimpses into Silicon Valley start-up life. Wired Everyone has heard the story of the Internet Bubble. Beginning with Netscape s IPO in 1996, billions flowed into Internet startups, and companies with no revenues and shaky...
- Microsoft 2.0: How Microsoft Plans to Stay Relevant in the Post-Gates Era
By Mary Jo Foley, 2008
ISBN 0470191384
Does Bill Gates's retirement consign Microsoft to the corporate retirement home as well? Mary Jo Foley doesn't think so. Her 25 years of Microsoft-watching provides a unique vantage point from which to speculate on how Microsoft might write its next chapter. Identifying signposts and interpreting...
- The Cluetrain Manifesto: The End of Business as Usual
By Christopher Locke, 2001
ISBN 0738204315
From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire. This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will...
