Starburst (originally known as Opal Fruits) is the brand name of a cuboid-shaped, fruit-flavoured soft taffy candy manufactured by The Wrigley Company, a subsidiary of Mars, Incorporated. Starburst also exist as jellybeans (known as Joosters), lollipops, gummies, hard candy, candy canes, and lip gloss (the latter in a partnership with Lip Smackers (Chapstick)). The Starburst brand was introduced by Mars in 1960 as Opal Fruits.

The four original flavours were strawberry, lemon, orange, and lime. In the 1970s Opal Fruits were well known for their advertising tag line "Opal Fruits!Made to make your mouth water.

Fresh with the tang of citrus. Orange!Lemon!Cherry!Strawberry!" Opal Fruits were introduced in the United States in 1967 as Starburst.

Originally, Starburst came in the same flavours as Opal Fruits and the first variant, "Sunshine Flavors," later renamed "Tropical Opal Fruits", was released thereafter. In Europe, lemon and lime were combined to become "lemon and lime" and to make room for a blackcurrant flavour. The brand name 'Opal Fruits' was phased out in the UK, followed by Ireland in 1998 in order to standardize the product in a globalized marketplace, though some lament the loss of brand identity, leaving many people in the UK still referring to Starburst as Opal Fruits despite the name change.

In 2008 the supermarket chain Asda revived the original Opal Fruits in the UK for a period of 12 weeks from 10 May 2008. On 6 October 2008, Mars acquired Wrigley, and transferred Mars non-chocolate candy brands, including Starburst, to the Wrigley subsidiary. In the US Starburst are manufactured in Waco, Texas.

The original flavours are now branded "Original Fruits", and Starburst now comes in several assortments: Limited Edition Retro Fruits, Tropical, Baja California, Sour, Strawberry Mix, and Berries & Creme. Among the additional flavours are kiwi, banana, plum, passion fruit, raspberry, strawberry-banana, mango, melon, tropical punch, green apple, blue raspberry, watermelon, mixed berries & cream, peaches & cream, orange cream, and strawberry & cream. Europe also has the "Sour" assortment, which includes apple, cherry, pineapple and raspberry, as well as Strawberry Mix.

As of early 2010 it was decided that Strawberry was the most popular flavour in the United Kingdom. The sweets are not vegetarian-friendly. Lime Starbursts made a comeback in 2007 as a limited-edition 'retro' flavour in packages of the 'Baja' version, while the range in the UK was further extended with a version named Starburst Choozers.

These lozenge shaped chews have a liquid fruit juice center, and come packaged with the tag line "The chews that ooze." Each packet contains three flavours; orange & mango, raspberry & orange and pineapple & orange.

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