Veronica Mars is a fictional character in UPN/The CW the television series, Veronica Mars, which aired on the UPN and CW networks from 2004 to 2007. She is portrayed by Kristen Bell. At the beginning of the series, Veronica is a 17-year-old junior at Neptune High in her hometown of Neptune, California.

She works for her father, private detective Keith Mars, the former sheriff of Balboa County, California. She does not have any friends until she meets and helps Wallace Fennel, who quickly becomes her best friend. A year earlier, sophomore year, Veronica led a carefree life as one of the popular teens at Neptune High.

Her best friend was popular junior Lilly Kane, and she was dating Lilly's brother, Duncan Kane. Along with Lilly's boyfriend Logan Echolls, the four were at the forefront of the school's wealthy and popular "09er" clique (named after the 90909 zip code, a wealthy area of Neptune) that ruled Neptune High's social scene. Though Veronica did not meet the economic status of the other 09ers, she was accepted into the clique because she was dating Duncan, and her father's influence as sheriff.

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