Ariel A. "Ari" Gold is a character on the Dramedy television series Entourage. He is played by Jeremy Piven.

Ari Gold is Vince's agent. Born in Chicago, he is a product of the public school system, and a self-described "lowly Harvard grad with a J.D./M.B.A. from Michigan." Ari is Jewish and has one brother, despite making multiple exagerations of "a sister" of his that he has referred to as both crazy and a whore, Ari has stated that he has no sister. Despite his position as one of the most powerful agents in Hollywood, Ari acquiesces to his wife at home (who we are led to believe has a large inheritance from her father), who is able to keep him in check.

Despite frequent sexual innuendos, Ari says he "has never cheated on his wife" and "loves liars, but hates cheaters."

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