About.com is an online source for original information and advice, and was among the top 15 US Websites. It is written in English, and is aimed primarily at North Americans. It is owned by The New York Times Company.

The site’s content is dynamic, attempting to keep up with new information and changing consumer interests. About.com is divided into topic sites, which are grouped into channels and cover subjects from home repair to pediatrics and model railroading and weather. The content is written by a network of over 750 topic experts, called Guides, who are experienced in their particular fields.

Each Guide looks after one subject and is the exclusive writer for that subject. Content on the site can take the form of articles, online courses, interactive quizzes, videos and so forth. Guides are compensated with a base stipend plus bonuses for increased traffic; according to About.com, several guides are averaging over $100,000 per year, although the exact number is not disclosed.

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