"Big Beautiful Woman" (commonly abbreviated as BBW) is a neologism most frequently used in the context of affirmation of or sexual attraction to women who are overweight or obese. The terms "Big Beautiful Women" and "BBW" were coined by Carole Shaw in 1979, when she launched BBW Magazine, a fashion and lifestyle magazine for plus-size women. The term is a subjective, visually-determined concept that does not have an explicit lower or upper weight limitation, and may denote women who may be considered barely overweight to those who are morbidly obese.

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