Brooks Brothers is the oldest surviving men's clothier in the United States. Founded in 1818, the privately owned company is owned by Retail Brand Alliance, a spinoff of Luxottica, and is headquartered on Madison Avenue in New York City. On April 7, 1818, at the age of 45, Henry Sands Brooks opened H.

& D.H. Brooks & Co. on the Northeast corner of Catherine and Cherry Streets in New York City, where the South Street Seaport now stands. He proclaimed that his guiding principle was, "To make and deal only in merchandise of the finest body, to sell it at a fair profit and to deal with people who seek and appreciate such merchandise." In 1850, Brooks' sons, Elisha, Daniel, and John, inherited the family business, and renamed the company "Brooks Brothers".

In its early history, Brooks Brothers was most widely known for introducing America to the ready-to-wear suit. In the late 19th century, Brooks Brothers tailored many distinctive uniforms for elite regiments of the New York National Guard. The Golden Fleece symbol was adopted as the company's trademark in 1850.

A sheep suspended in a ribbon had long been a symbol of British woolen merchants. Dating from the 15th century, it had been the emblem of the Knights of the Golden Fleece, founded by Philip the Good, Duke of Burgundy. In ancient Greek mythology, a magical flying ram, or Golden Fleece, was sought by Jason and the Argonauts.

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