BuzzFeed is a media journal that focuses on pop culture as performance art. Founded by in 2006 by Ze Frank and Jonah Peretti, BuzzFeed was mentioned by the New York Times as a leader in viral web-surfing. BuzzFeed focuses on the mundane, the wonderful and the ethereal of the internet, with a special focus on memes, viral video, and cute kittens.

Currently, BuzzFeed has a staff of four, including Peggy Wang, vocalist for the Brooklyn indie rock band The Pains of Being Pure at Heart. BuzzFeed is located in Chinatown, NY. The BuzzFeed homepage consists of a time-sequential list of posts from users and staff members.

The content of the posts is usually either a video, image, or link. These posts are the site's attempt to capture the essence of viral media currently resonating on the web. On Fridays, the website hosts a battle, where users are challenged to post the best, most time-wasting Flash game.

Other posts are compendiums of memes or images that are all similar to each other in some way. Occasionally there are quizzes, but these posts are infrequent. Every registered user of BuzzFeed has a homepage that contains links to their most recent contributions to the site.

There is also a brief bio section and a scoreboard of how many times these users posts have been featured on the homepage or awarded "Gold Stars" by the staff.

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