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The Chevrolet Corvette C1 is the first generation of a sports car built and marketed by Chevrolet, produced from 1953 through 1962. General Motors hired designer Harley Earl in 1927. Earl loved sports cars, and GIs returning after serving in Europe during World War II were bringing home MGs, Jaguars, Alfa Romeos, and the like.
Even the small independent automaker, Nash Motors, began selling a two-seat sports car in 1951. The Nash-Healey was made in partnership with the Italian designer Pinin Farina and British auto engineer Donald Healey using Nash Ambassador engines and manual transmissions with overdrive. Earl convinced GM that they also needed to build a two-seat sports car.
Earl and his Special Projects crew began working on the new car later that year, which was code named "Opel." The result was the 1953 Corvette, unveiled to the public at that year's Motorama car show. The original concept for the Corvette emblem incorporated an American flag into the design, but was changed well before production since associating the flag with a product was frowned upon. Taking its name from the corvette, a small, maneuverable fighting frigate (the credit for the naming goes to Myron Scott), the first Corvettes were virtually handbuilt in Flint, Michigan in Chevrolet's Customer Delivery Center, now an academic building at Kettering University.
The outer body was made out of a revolutionary new composite material called fiberglass, selected in part because of limiting steel quotas left over from the Korean War. Underneath that radical new body were standard Chevrolet components, including the "Blue Flame" inline six-cylinder truck engine, two-speed Powerglide automatic transmission, and drum brakes from Chevrolet's regular car line. Though the engine's output was increased somewhat, thanks to a triple-carburetor intake exclusive to the Corvette, performance of the car was decidedly lackluster.
Compared to the British and Italian sports cars of the day, the Corvette was underpowered, required a great deal of effort as well as clear roadway to bring to a stop, and even lacked a "proper" manual transmission. Up until that time, the Chevrolet division was GM's entry-level marque, known for excellent but no-nonsense cars. Nowhere was that more evident than in the Corvette.
A Paxton supercharger became available in 1954 as a dealer-installed option, greatly improving the Corvette's straight-line performance, but sales continued to decline.
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