Digg is a social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories. Voting stories up and down is the site's cornerstone function, respectively called digging and burying. Many stories get submitted every day, but only the most Dugg stories appear on the front page.

Digg's popularity has prompted the creation of other social networking sites with story submission and voting systems. Digg started out as an experiment in November 2004 by Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson. All except Byrne currently play an active role in the management of the site.

"We started working on developing the site back in October 2004," Rose told ZDNet. "We started toying around with the idea a couple of months prior to that, but it was early October when we actually started creating what would become the beta version of Digg. The site launched to the world on December 5, 2004." Rose's friend, David Prager (The Screen Savers, This Week in Tech), originally wanted to call the site "Diggnation", but Rose wanted a simpler name.

He chose the name "Digg", because users are able to "dig" stories, out of those submitted, up to the front page. The site was called "Digg" instead of "Dig" because the domain name "dig.com" had been previously registered by the Walt Disney Internet Group. "Diggnation" would eventually be used as the title of Rose and Alex Albrecht's weekly podcast discussing popular stories from Digg.

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