Fanta is a global brand of fruit-flavored fizzy juice soft drinks from the Coca-Cola Company. There are over 90 flavors worldwide, however most of them are only available in certain countries. Fanta has its origins in Germany, when a trading ban was placed on that nation by the Allies during World War II. The Coca-Cola company therefore was not able to import the syrup needed to produce Coca-Cola in Germany. As a result, Max Keith, the man in charge of Coca-Cola's operations in Germany during the second World War, decided to create a new product for the German market created using only ingredients available in Germany at the time, including whey and pomace ? the "leftovers of leftovers", as Keith later recalled.The name was the result of a brief brainstorming session, which started with Keith exhorting his team to "use their imagination"("Phantasie" in German), to which one of his salesmen, Joe Knipp, immediately retorted "Fanta". Fanta is known for its upbeat advertising; in the United States, it showcases The Fantanas, a casted group of spokesmodels each of which promotes an individual Fanta flavour. In mid-2009, Fanta began its search for a member to become the fourth Fantana.

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