Forbes is an American publishing and media company. Its flagship publication, Forbes magazine, is published bi-weekly. Its primary competitors in the national business magazine category are Fortune, which is also published bi-weekly, and Business Week.

The magazine is well-known for its lists, including its lists of the richest Americans (the Forbes 400) and its list of billionaires. The motto of Forbes magazine is "The Capitalist Tool." B.C. Forbes, a financial columnist for the Hearst papers, and his partner Walter Drey, the general manager of the Magazine of Wall Street, founded Forbes magazine in 1917. Forbes provided the money and the name and Drey provided the publishing expertise.

The original name of the magazine was Forbes: Devoted to Doers and Doings. Drey became vice-president of the BC Forbes Publishing Company, while B.C. Forbes became editor-in-chief, a post he held until his death in 1954. B.C. Forbes was assisted in his later years by his two eldest sons, Bruce Charles Forbes (1916?1964) and Malcolm Stevenson Forbes (1917?1990). Bruce Forbes took over on his father's death, and his strengths lay in streamlining operations and developing marketing.

During his tenure, 1954-1964, the magazine's circulation nearly doubled. Although credit for increased circulation must also be given to the magazine's increased outspokenness on the part of investors.

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