Fashion has been important industry and cultural export of France since the seventeenth century, and modern "haute couture" originated in Paris in the 1860s. Today, Paris, along with Tokyo, London, Milan, and New York City, is considered one of the world's fashion capitals, and the city is home or headquarters to many of the premier fashion houses. Historically, many of the world's top designers and fashion houses have been French, including Coco Chanel, Christian Dior, Louis Vuitton, Lanvin, Chloé, Hermès, Guy Laroche, Yves Saint Laurent and shoe designer Christian Louboutin.

The Paris fashion houses also attract many foreign designers. France with fashion and style (French: la mode) dates largely to the reign of Louis XIV when the luxury goods industries in France came increasingly under royal control and the French royal court became, arguably, the arbiter of taste and style in Europe. The rise in prominence of French fashion was linked to the creation of the fashion press in the early 1670s (due in large part to Jean Donneau de Visé) which transformed the fashion industry by marketing designs to a broad public outside the French court and by popularizing notions such as the fashion "season" and changing styles.

Many fashion houses closed during occupation of Paris during World War II, including the Maison Vionnet and the Maison Chanel. In contrast to the stylish, liberated Parisienne, the Vichy regime promoted the model of the wife and mother, the robust, athletic young woman, a figure who was much more in line with the new political criteria. Germany, meanwhile, was taking possession of over half of what France produced, including high fashion, and was also considering relocating French haute couture to the cities of Berlin and Vienna, neither of which had any significant tradition of fashion.

The archives of the Chambre Syndicale de la Couture were seized, most consequentially the client list. Jews were excluded from the fashion industry.

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