G4 Canada is a Canadian English language category 1 digital cable specialty channel co-owned by Rogers Media and G4 Media. G4 is a entertainment and information channel based on gaming, technology and pop culture programming. On November 24, 2000; through a joint venture, Rogers Media (33.34%), Shaw Communications (33.33%) and TechTV US (33.33%) (the licensees) were granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch TechTV Canada, a service described by its nature of service to "providing programming about computing, technology and the Internet.". The licensees proposed TechTV Canada will "provide programs that will "take technology mainstream, with programming for every level of viewer." TechTV will not offer any drama-based programming, and will limit the provision of documentary programs.". The channel would launch as TechTV Canada on September 7, 2001; the same day tens of other digital cable specialty channels would launch on Canadian airwaves. After months of speculation, on March 25, 2004, American communications company, Comcast, announced it would acquire TechTV US from Vulcan Programming Inc., with plans to merge TechTV with its own gaming-related channel, G4. On May 10, 2004, the transaction was complete and due to Comcasts purchase of TechTV, it would acquire TechTV's 33.33% interest in TechTV Canada, spinning it off into its subsidiary, G4 Media.

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