Generation Z (also called Generation I, the internet generation or iGeneration) is the generation of people living in Western or First World cultures, born between the mid-1990s and through the 2000s. Following Generation Y, they are typically the children of the youngest Baby Boomers (a.k.a. Generation Jones), Generation X and Cold Y Generation (a.k.a. MTV Generation). The New Silent (or Homeland) Generation, related terms, began in 2001.

A number of different traits have been ascribed to the generation by a variety of sources. However, since the generation is still very young, theories are still in a state of evolution, and few authoritative works have been produced on the topic. A wide variety of claims have been made by various sources: It is claimed that members of Generation Z are not as indulged as Generation Y.

They are highly connected, having had lifelong use of communications and media technologies such as DVDs, the World Wide Web, instant messaging, text messaging, MP3 players, cellular phones and YouTube, earning them the nickname "digital natives".

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