G.I Joe: A Real American Hero is a military-themed line of action figures and toys. Produced by Hasbro, the toyline lasted from 1982 to 1994, producing well over 500 figures and 250 vehicles and playsets. The line reappeared in 1997 and has continued in one form or another to the present day.
It was supported by two animated series as well as a major comic series published by Marvel Comics. The toyline continues to play a large part in Hasbro's G.I. Joe franchise. This version of G.I. Joe is still much recognized by many people who grew up in the 1980s and 1990s, overshadowing the original G.I. Joe.
Despite being an American-centric property, its popularity has crossed over to several countries. "A Real American Hero" was a revival of the original 12 in (30 cm) G.I. Joe brand of the 1960s and '70s. After the 12" figure had been absent from toy shelves for a few years, G.I. Joe was re-introduced in a 3+3⁄4 in (9.53 cm) action figure format following the success of the Star Wars and Micronauts 3 3/4" scale toylines.