José Manuel Rodrigues Berardo, GCIH, more commonly known as Joe Berardo, (born 4 July 1944), is a Portuguese businessman, stock investor, speculator, and art collector. According to Forbes magazine, he has an estimated net worth of US$1 billion. Berardo is the second richest person in Portugal.

Berardo was born in Madeira, Portugal in 1944, as the seventh child of a modest family. Berardo left school when he was 13 years old and got a low-ranked job in the winery sector of Madeira wine. At the age of 18, he emigrated to South Africa where he worked in horticulture distribution and eventually set up large commercial ventures, becoming at the end of the 20th century one of the most renowned and wealthiest Portuguese entrepreneurs.

In South Africa, he created Egoli Consolidated Mines Ltd, a gold extraction company. Initially, the gold extraction was performed using low-value waste lands that were apparently being ignored. Later, the mining company started to deal with diamond mining as well.

Berardo returned to Portugal in 1986. He has multiple businesses, including participation in many companies listed on the Euronext Lisbon. His businesses include hotels, tobacco, animal food, telecomunications, banking, and wines.

He has a special interest for modern art, being one of the most successful contemporary art collectors in Portugal. By agreement with the Portuguese Government, a foundation (Fundação de Arte Moderna e Contemporânea - Colecção Berardo) was created to support the housing of his art collection at the Centro Cultural de Belém, in Lisbon. The Berardo Art Collection is estimated at over €3,16 billion by Christie's.

Berardo's estimated total wealth, including stock in large Portuguese banking and telecommunications companies, is over €1,900 million. Berardo is father of two (Cláudia and Renato), born from his marriage with Carolina Conceição. He frequently wears black clothes.

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