Beginning in the late 1990s, the lower back tattoo became popular, especially among young women.[citation needed] Lower back tattoos are often oblong in shape, following the slope of the back on either side of the person's spine. The lower back tattoo is a body decoration, sometimes intended to emphasize sexual attractiveness. Generally, a lower back tattoo will be designed to emphasize the shape and curvature of the figure.

While such tattoos have become popular in recent years, in many parts of the world, they are sometimes derided as suggestive of promiscuity or as associated with Raunch Culture, and pejoratively referred to as "tramp stamps," "arse antlers," or "slag tags". Several attributes of lower back tattoos have made them popular. While the lower back is not the widest area of the human back, it has abundant space for a large design, and horizontal tattoo designs can be worked easily.

In contrast to the abdomen, which is otherwise a similar location, the lower back does not stretch significantly during pregnancy or other weight gains, thus providing a more stable site for an attractive design. An additional consideration is that while a lower back tattoo may be easily revealed by casual clothing or during intimate moments, it may just as easily be concealed by conservative clothing as circumstances require. Lower back tattoos are often displayed in conjunction with crop tops (also called 'bellyshirts' and 'halfshirts') that are designed to expose the midriff, and low-rise jeans that are worn low around the hips.The male version of the "tramp stamp" is also known as the "gigalogo."

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