Mars, Incorporated is a worldwide manufacturer of confectionery, pet food and other food products with US$21 billion in annual sales in 2008. Headquartered in McLean, Virginia, USA, the company is entirely owned by the Mars family, making it one of the largest privately owned U.S. corporations. Most of its activities in the U.S. are based in Hackettstown, New Jersey, with the Uncle Ben's and the pet food business at the plant in Vernon, California.
The European Division, is headquartered in Brussels, Belgium, and was known as Masterfoods Europe until the end of 2007. The name Masterfoods originally came from a food business founded by the Lewis family in 1949 in Australia, and acquired by Mars in 1967. The company announced at the end of 2007 that all business units were adopting the name Mars.
Masterfoods ceased to be a business name but continues as the brand name of food products in Australia.