Mascara is a cosmetic used to darken, lighten, colour, thicken, lengthen, or define eyelashes. Mascara comes in three forms: liquid, cake, and cream. It also comes in many formulas, tints, and colours.

Mascara is available with tube and wand applicators. Ingredients in mascara include water, wax thickeners, film-formers, and preservatives. Mascara brushes can be straight or curved, to curl eyelashes, with fine or thick bristles.

Some mascara wands contain rayon or nylon fibers to lengthen eyelashes. The first mascara product was invented by Eugene Rimmel in the 19th century. The word "rimmel" still means "mascara" in several languages, including Portuguese (rímel), Turkish (rimel), Romanian (rimel), Dutch (rimel), Italian (rimmel), Persian (rimel) etc.

The word mascara derives from the Italian maschera, which means "mask"from Middle Latin masca or from Old Occitan masco . Modern mascara was created in 1913 by a chemist named T. L. Williams for his sister, Mabel.

This early mascara was made from coal dust mixed with Vaseline petroleum jelly. The product was a success with Mabel, and Williams began to sell his new product through the mail. His company Maybelline, whose name is a combination of his sister's name and Vaseline, eventually became a leading cosmetics company.

Mascara is used to darken and thicken lashes, and was composed of colorants and carnauba wax. Users wet a brush and rubbed it over the cake, then applied it to the eyes. Mascara is used by women to enhance eyes as well as draw attention to them.

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