Max's Famous Hot Dogs is a restaurant in Long Branch, New Jersey known for its hot dogs. Max's uses quarter pound Schickhaus beef/pork dog slow cooked on a griddle. Max's Hotdog style is a Jersey Shore variant of Kosher style.

It is popular with local celebrities and is said to be a favorite of Bruce Springsteen and the late Cardinal John O'Connor. Among those who have visited Max’s are Jon Bon Jovi, Steven Van Zandt, Red Buttons, Gov. Brendan Byrne, Connie Francis, actors Joe Pantoliano, Joe Pesci, Nick Puccio, John Travolta, Jackie Mason, Dean Martin and singer Frankie Valli.

In 1928, Max Altman, opened a small restaurant on the northern end of the Long Branch pier. Max named the place after himself and did business with Milford Maybaum, who in 1950 bought him out and kept the name. Soon after Max's was purchased, Maybaum expanded the business by moving it south of the Long Branch Pier and amusements.

After a short time, Maybaum became known as Mr. Max by patrons and friends. Max's developed the idea for the Jersey fresh corn on the cob and family style portions of french fries and onion rings.

Located on the Jersey shore, Max's was a seasonal business. Maybaum closed the restaurant each winter, headed south to Miami Beach and indulged in his other passion,horse racing. During that time, "Max" met Celia Levy through a mutual friend.

In 1967 after a brief but intense courtship, Celia, a New York native, became Celia Maybaum. For the next 13 years, the two ran Max's together during the summers and each winter returned to Florida to race horses. Celia Maybaum soon became known as "Mrs.

Max". Over the years "Mrs. Max" has become an enduring iconic symbol of Max's Famous Hot Dogs.

"Max" died in 1980 but the legacy continues as the second and third generations of the Maybaum family keep the tradition of Max's alive.

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