Nesquik is a milk flavoring mix that was developed in the U.S. in 1948, and introduced there as Nestlé Quik. In the 1950s, it was launched in Europe as Nesquik. In countries using the "Quik" term (including the U.S., Canada, Mexico and Australia, where it was originally marketed under the name Nestlé's Quik), the name was changed to the worldwide brand "Nesquik" in 1999.

At the same time, General Mills introduced Nesquik cereal, a breakfast cereal that "turns milk into chocolate milk". In 2000, the Quik Bunny, an anthropomorphic rabbit cartoon character wearing a large red "Q" on a collar-like necklace, was introduced as its mascot. His most famous television jingle has these lyrics..."It's so rich and thick and choco-lick!But you can't drink it fast if it's Nesquik!" In France and Canada, he is known as Quicky the Nesquik Bunny.

England and Greece first had another mascot for Nesquik, which was a fat yellow dog cartoon monster called Groquik—a variation of Gros Quik ("Fat Quik"), created by Gilbert Mast and puppeteered by Yves Brunier. In Greece the mascot was called Κουικάρας (or Quikáras--English:"Big Quik") He was later replaced by Quiky, much to the discontent of fans who protested against the lack of a sympathetic character and the Americanism. In Portugal, the mascot was a kangaroo, Kangurik, which was replaced by Quiky in 1989/1990.

In the U.S. by 2001, the Quik Bunny was renamed the Nesquik Bunny and his "Q" changed to an "N" when the brand name was changed. He appears on the packaging and marketing and has appeared in the product's television commercials. His voice has been provided by American actor Barry Gordon.

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