The New Era Cap Company (or just New Era), located in Buffalo, New York, is a headwear manufacturer. It was founded in 1920 by German immigrant Ehrhardt Koch. New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their minor league affiliates, and maintains agreements with other licensed entities including NHL, NBA and over 200 colleges and universities in the United States.[citation needed] New Era caps are sold at large retail chains, but the company also contracts with independent retailers who wish to carry their products.

The company's first flagship store opened in May 2006 in New York City's SoHo district. In November 2006, a second flagship store opened in the company's hometown of Buffalo, New York. A third store followed opening in London in spring 2007.

In August 2007, the company's Toronto store, on Queen Street West, and Atlanta store, on the corner of Cone and Luckie, opened. More recently, New Era opened two more European Flagship stores, one in Berlin and another in Birmingham.

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