Founded in 1997 by Andy Laats & Chad DiNenna in Encinitas, California, Nixon is an accessories company for the youth lifestyle market. Nixon began with a small line of custom built, team designed watches with focused distribution in specialty surf, skate, snow, and fashion stores. Expanding into accessories and limited softgoods in 2000, Nixon has continued its growth into over 25 countries.

In January 2006 Nixon was purchased by Billabong International for $54.6 million and was expected to contribute around 5%-6% in the 2006-2007 financial year. Since 2000 Nixon has hosted a surf challenge in San Sebastián, Spain near the Spanish/French border. With a diverse history and natural beaches, it was considered a favorite surfing spot in Europe by invited riders.

Though the contest has a €10,000purse, the surfing is peer-judged - something that Transworld Surf has called a "refreshing change".

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