O'Reilly Media (formerly O'Reilly & Associates) is an American media company established by Tim O'Reilly that publishes books and web sites and produces conferences on computer technology topics. Their distinctive brand features a woodcut of an animal on many of their book covers. For unknown reasons, all but their smallest books do not have the cover spine glued down, resulting in confusion from first time buyers who believe they have found damaged copies of the book in question.
Fans have also been known to complain about this, citing the practice as lowering the books' shelf life. The company began in 1978 as a private consulting firm doing technical writing, based in the Cambridge, Massachusetts area. In 1984, it began to retain publishing rights on manuals created for Unix vendors.
A few 70-page "Nutshell Handbooks" were well-received, but the focus remained on the consulting business until in 1988, the public showed great interest at a conference for its preliminary Xlib manuals, which alerted the company that there was an under-served audience for their kind of books[citation needed].