A QR Code is a matrix code or 2D Code created by Japanese corporation Denso-Wave in 1994 to track auto parts originally. Quick Response Codes more commonly known as QR Codes. Using a smartphone, a person merely points and scans and they’re launched into the virtual world! HBO has promoted their series “True Blood” and Boardwalk Empire” using QR Codes.

HBO was clever with the usage of Boardwalk Empire QR Codes at Bus Shelters to promote the premiere. QR Codes are so easy to use, and are so versatile that they provide instant value to individuals and businesses. This technology will play a huge role in future mobile strategy for print sales, information access and promos.

The idea of digitally connecting consumers of paper-based content to the internet is a powerful concept! Review by Yvette L. Brownstone, GetGlue.com.

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