The Red Digital Cinema Camera Company manufactures digital cinematography cameras and accessories for professional and cinematic use. The company's main product is the Red One, capable of recording at resolutions up to 4096 horizontal by 2304 vertical pixels, directly to flash or hard disk storage. It features a single Super 35-sized CMOS sensor and a cinematography industry standard PL mount.
The price of $17,500 for the basic body is substantially cheaper than many other cameras with this resolution. However it must be noted that this is for the body only, and does not include lenses, batteries/chargers and other essential accessories. Basic cinematography-grade lenses alone range from $5,000 to $10,000.
Most productions will also require storage and other components. On November 13, 2008, larger formats were announced, including a proposed expansion of up to 28,000 horizontal pixels, for a 261 megapixel sensor.
In terms of time -efficiency, the shoot tends to take longer because film director doesn't need to worry about cost spent like when using 35/16mm. He just shoots and shoots while experimenting.
Director Steven Soderbergh shot both parts of the movie Che, The Argentine and Guerrilla entirely with the Red One camera. Soderbergh is very enthusiastic about the camera, stating that "this is the... more
Director Steven Soderbergh shot both parts of the movie Che, The Argentine and Guerrilla entirely with the Red One camera. Soderbergh is very enthusiastic about the camera, stating that "this is the camera I've been waiting for my whole career: jaw-dropping imagery recorded onboard a camera light enough to hold with one hand. I don't know how Jim and the Red team did it—and they won't tell me—but I know this: Red is going to change everything."
Exciting times to be an independent film-maker! bit.ly/uojTGV