Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. Godin popularized the topic of permission marketing. According to his biography, Godin's earliest fascination was with a short-wave radio his grandparents bought for him.

In an interview with UXPioneers Godin recalls that talking to people without the use of wires felt like "magic." At 14, Godin took his first steps into entrepreneurship printing Biorhythms at the local university and selling them for $30 each. At 16, Godin founded a ski club and took a group of 50-60 children to ski by his house in Buffalo every week. Around this time Godin is also known[who?] to have worked at a fast food outlet and in media sales.

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