Norville "Shaggy" Rogers is a fictional character in the American animated television series Scooby-Doo, about the adventures of four crime-solving teenagers and Shaggy's pet Great Dane, Scooby-Doo. He is a cowardly slacker more interested in eating than solving mysteries. Shaggy is the second most-popular character in the franchise after Scooby himself, and is the only other Scooby-Doo character to appear in all iterations of the franchise.

He also is the number one trouble maker in the gang. Shaggy closely reflects the 1960s era in which the original Scooby-Doo, Where Are You!series was created, particularly in his manner of speaking (he often punctuates his sentences with the word "like") and his appearance—he is lanky, with shaggy brown hair and a rough goatee, and typically wears a green T-shirt and brown bell bottoms.

Thus, he embodies elements of both the beatniks of the early 1960s and the hippies of the late 1960s, with the primary inspiration for the character coming from Maynard G. Krebs, a beatnik character played by Bob Denver in the early 1960s sitcom The Many Loves of Dobie Gillis. Shaggy has been also shown wearing a red shirt and blue jeans in four 1980s Scooby-Doo productions: the Saturday morning series The 13 Ghosts of Scooby-Doo and three TV movies: Scooby-Doo Meets the Boo Brothers, Scooby-Doo and the Ghoul School, and Scooby-Doo and the Reluctant Werewolf.

In Scooby-Doo and the Cyber Chase, a TV movie about the Scooby-Doo characters meeting artificial analogues of themselves in a virtual reality environment, Shaggy's double wears the red shirt and blue jeans that the character wore in the 1980s. Both Shaggy and Scooby-Doo have nearly insatiable appetites, and are readily bribed by Scooby Snacks, as well as tendencies towards goofing off and cowardice. Due to these similarities, Shaggy typically treats Scooby as a normal person rather than his pet.

Shaggy uses his catch phrase "Zoinks!" (although 'Zoikes!' was once prominent) whenever he's surprised, scared, or embarrassed, which is frequently. Because of Scooby and Shaggy's cowardly nature, a running gag is that every time they split up to search for clues they always end up getting chased around by the monsters (Shaggy actually states in one instance "Split up and look for clues.

Gotcha. See you when the monster chases us.") His other catchphrase is "GAAANGWAAAAY!" when Scooby and Shaggy see a monster or before a chase commences.

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