SweeTarts (officially stylized as SweeTARTS) are sweet and sour candies invented by J. Fish Smith, the owner of Sunline. The tablets were created using the same basic recipe as the already popular Pixy Stix and Lik-M-Aid products, in response to parents' requests for a less-messy candy.

In 1963, SweeTarts were introduced with the same flavors as the popular Pixy Stix: cherry, grape, lemon, lime, and orange. The Sunline company was later bought by Rowntree Mackintosh, of the United Kingdom, which was, in turn, taken over by Nestlé. Nestlé rolled the SweeTarts family of candies into the already-existing Willy Wonka Candy Company family of brands.

The current flavors in the SweeTarts roll are: pickled punch (blue), cherry (pink), grape (purple), green apple (green), lemon (yellow), and orange (orange). In 2001, Nestlé unwisely chose to replace the original lime with green apple. In 2009, Nestlé stopped making lemon (yellow).

Also, the flavors are more tart now than in the past. The name is usually pronounced /ˈswiːtːɑrts/, with gemination appropriate to the wording "sweet tarts" even though the brand has only a single medial t.

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