Craftsman is a line of tools and lawn and garden equipment, owned by KCD IP, LLC (Kenmore Craftsman DieHard Intellectual Property, Limited Liability Company). The tools are sold in Sears, Kmart, and Orchard Supply Hardware stores (all three owned by Sears Holdings Corporation), as well as Fastenal, and US military Army and Air Force Exchange Service stores. The mechanics hand tools have been made by a variety of manufacturers over the years including New Britain, Moore Drop Forge, Easco, Stanley, and most recently the Danaher Corporation.

Consumers have ranked the Craftsman brand second (surpassed only by Waterford crystal) in terms of quality. In 2007, Craftsman was named "America's Most Trusted Brand" and brand with "Highest Expectations". Since 1927, Craftsman has sold more hammers and other striking tools than any other brand.

Craftsman is also the official tool of NASCAR. Sears has sold its top-of-the-line hand tools under the "Craftsman" name since 1927. Their secondary line of hand tools is called simply "Sears", and according to many consumers they were of above average quality.

The "Sears" tool line was discontinued around the late 1980s and replaced by the "Companion" tool line. The "Companion" tool line has also been discontinued and replaced by the "evolv" tool line, which has the same warranty as "Craftsman" with the caveat that it requires the original dated receipt to enact it. In recent years, a subset of the Craftsman line, known as "Craftsman Professional" has been introduced as a highest quality line under the Craftsman logo, and they are billed as Only The Best as a part of the Sears/Craftsman advertising campaign.

In 2007, the Craftsman Brand team introduced the new tagline "There's A Craftsman In All of Us" changing the previous marque of "Craftsman makes anything possible". Craftsman hand tools have an unlimited lifetime warranty. This lifetime warranty program was instituted by Sears when they began selling the Craftsman line in 1927.

This warranty program requires no receipt or dated proof of purchase. If the owner takes the item into a local retail store, it may be replaced or repaired free of charge. In some cases, such as ratchet wrenches, the customer may be offered a repair kit that he/she can use to repair the item.

The unlimited lifetime warranty is voided if the tool is used in an industrial or commercial environment. For these situations, there is a special unlimited warranty program.

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