Disney Channel is a cable television channel specializing in children's entertainment television programming through original series and movies as well as third party programming. It is marketed to mostly children; however, in recent years the orientation of viewers has shifted to attract teen audiences. Presently available on basic cable and satellite television, the network is part of Disney-ABC Cable Networks Group, a division of The Walt Disney Company.
The network is based in Burbank, California, U.S.A, and also runs a website called DisneyChannel.com. The Disney Channel was formed in 1983 under the leadership of its first president Alan Wagner. The channel's first broadcasting day aired on April 18, 1983.
At this time, Disney Channel was a premium channel and only aired 18 hours a day, from 6:00AM to 12:00AM EST. The program that kicked off the channel's first day on the air was an episode of the 1950s-era The Mickey Mouse Club. The first Disney Channel-produced series were Good Morning, Mickey!, Welcome to Pooh Corner and You and Me Kid.
The original late night schedule featured reruns of the classic The Adventures of Ozzie and Harriet; more of them are included in Disney Channel Original Series. Disney Channel received a special citation from the United States president Ronald Reagan in 1984. In December 1986, Disney Channel commenced full-time broadcasting 24 hours everyday.
During the early years, Disney Channel aired several foreign animated series and movies including Asterix, The Raccoons, and Paddington Bear. The Australian western, Five Mile Creek, was shown during this time period also.